Effective electronic component sourcing is when engineers get what they need when they need it.
Engineering can be generally defined as the act of skillfully bringing about or transforming an idea into a tangible item. For electronics and electromechanical engineering, this typically means or includes the design of devices or systems that utilize electronic components. And how well a design achieves its operational and performance objectives is strictly dependent upon which components are selected.
Consequently, for engineers that design PCBAs, sourcing electronic components is a foundational skill that profoundly affects the efficiency and effectiveness of their workflow, as well as the success of the outcome. The best electronics marketing and components distribution is based on optimally helping engineers get the parts they need when they need them.
Understanding Engineers’ Electronic Component Sourcing Needs
For most engineers, the circuit boards they design can range from fairly simple arrangements with a single function to highly complex multilayer configurations or reference boards that may include several subcircuits processing various signal types. In all cases, finding the best components is a prime directive. And certain factors; such as part quality, availability, and cost, significantly influence which part is chosen.
In order to select a part, the engineer must know about it. Consequently, it is important for component manufacturers and to know and understand what influences where engineers source electronic components, which are listed below.
As the list above indicate, engineers must have access to accurate data and information in order to assess and compare available component options. Additionally, it is critical that selected components be reliably available for development and production. Satisfying these sourcing needs requires that electronics manufacturers effectively market and distribute their components.
Creating A Winning Component Marketing Strategy
Almost everyone has some degree of reservation about change. When it comes to getting an engineer to change to a new component on a working circuit board design, this reluctance can escalate to consternation. Nevertheless, the need to meet the ever increasing expectations for functionality, capability, and performance improvements from clients/users coupled with the challenges of being competitive in the industry, drives engineers to remain open to–and even seek–new components for their designs. The challenge for marketers is to develop a strategy that reaches engineers where they are and satisfies the data and information electronic component sourcing needs of this audience.
Creating A Winning Component Marketing Strategy
Almost everyone has some degree of reservation about change. When it comes to getting an engineer to change to a new component on a working circuit board design, this reluctance can escalate to consternation. Nevertheless, the need to meet the ever increasing expectations for functionality, capability, and performance improvements from clients/users coupled with the challenges of being competitive in the industry, drives engineers to remain open to–and even seek–new components for their designs. The challenge for marketers is to develop a strategy that reaches engineers where they are and satisfies the data and information electronic component sourcing needs of this audience.
Guidelines for Marketing to PCBA Designers
- Understand and incorporate the engineering mindset.
Engineers are logical thinkers interested in facts and data. Avoiding superfluous claims and providing verifiable data and statistics are useful tactics to pique their interest in your product(s).
- Create engaging content.
There are several content types that can be effective in communicating with engineers. However, to gain meaningful engagement, your content needs to clear and present a positive value proposition.
- Use multiple marketing channels.
Engineers can be engaged everywhere on the internet. This includes social media, by email and through your website with landing pages and Ebooks. These and others should be leveraged to connect with engineers at various levels.
- Select and monitor key KPIs and metrics.
In order to gauge how impactful your marketing strategy is in reaching your audience and creating conversions (e.g., calls, newsletter signups, Ebook downloads, free trials, purchases, etc.) you should select informative metrics to monitor. For example, for a PPC social media channel campaign, click-through rate (CTR) and cost-per-click are important to monitor.
- Analyze and revise your strategy based on statistics.
A marketing plan is a dynamic growth and profitability vehicle. Therefore, periodic analysis and strategic revision are necessary to achieve the best results.
Optimizing Your Component Marketing Plan
Effective marketing is essential to introduce and inform your audience about your electronic components, which is a mandatory first step to convert engineers to customers. Equally important is instituting a reliable component distribution plan that is supply chain resilient. For engineers, resilience includes real-time availability data from suppliers where high-quality, security, and other QA measures to help avoid counterfeits are prioritized.
Satisfying the electronic sourcing needs of engineers and PCBA designers can be challenging and time-consuming. For many manufacturers and distributors, partnering with the world’s leading resource for CAD models, Ultra Librarian, is the best choice to introduce and inform their audience about their electronics products.
Discover how Ultra Librarian helps manufacturers. With services and resources tailored to streamline CAD creation and amplify part downloads, Ultra Librarian empowers manufacturers to boost productivity and drive part downloads. By leveraging these tools, manufacturers can achieve greater success in today’s competitive market landscape.
